Overloaded experiences
A vital page or screen is trying to explain everything at once.
For civic-tech & mission-driven teams · $395 / 3 days
Make complex digital experiences easier to understandand act on.
JM The Creative helps civic-tech and mission-driven teams clarify important websites, products, and data-heavy interfaces through focused UX reviews and redesigns.
$395 fixed price3-day deliveryManaged through Contra
01The problem
When the work matters, confusion is expensive.
Important digital services lose momentum when people cannot find the next step, interpret the information, or trust what they see.
Unclear action
People can see the information but cannot tell what to do next.
Difficult data
Charts, filters, tables, or interface states obscure the actual decision.
Competing priorities
The team knows something is off but cannot agree on what to fix first.
02Ways to work together
Start with the part that is unclear.
Two bounded engagements. A concrete deliverable. No long discovery process before the work can begin.
Recommended starting point
Clarity Review
A focused expert review of one important page or product screen, followed by a prioritized clarity plan grounded in user needs and organizational goals.
- One key page or product screen
- One primary user type
- Up to 10 major interface elements
- A prioritized clarity plan
Next step after the review
Clarity Redesign
The complete clarity review plus a polished high-fidelity Figma redesign of one important page or product screen.
- Everything in the Clarity Review
- One high-fidelity Figma redesign
- Essential states and two responsive layouts
- One asynchronous revision
Need more than one page or screen? Discuss a larger engagement
03Clarity, applied
Proof is useful when it shows how the thinking works.
Selected examples of complex information, positioning, and product flows made easier to navigate.
01Project
Resilience Atlas
- Problem
- Fragmented climate and infrastructure data
- Intervention
- A navigable information model and decision-support interface
- Outcome
- Public data made searchable, legible, and actionable for New York City
02Project
Design for Impact
- Problem
- Unclear positioning across a mission-driven initiative
- Intervention
- A focused review of the message, structure, and public experience
- Outcome
- A clearer narrative connecting the work to the people it serves
03Project
HelpfulHand AI
- Problem
- Product complexity growing faster than validation systems
- Intervention
- A structured diagnosis of the interface and core user path
- Outcome
- A more focused experience with clearer priorities for iteration
Verified on Contra
5.0 / 5
Across 2 client and collaborator reviews
★★★★★
“Jonathan was great to work with! Organized, clear and concise. He kept the team updated and engaged as a strategic thinker. Look forward to working with him again.”
★★★★★
“Jonathan has a natural, and well-honed intuition for user experience — not just UX, but the needs, intentions and experiential desires of humans using technologies. His capability spans visual design language to product strategy, and he knows how to work collaboratively with full stack developers.”
04How it works
A small, structured engagement.
Asynchronous by design, so the work stays focused on the experience rather than meeting schedules.
- 01
Send the experience
Share a live link, screenshots, or Figma frames, plus who uses it and what they need to accomplish.
- 02
Receive the clarity plan
Get a prioritized assessment of purpose, hierarchy, navigation, data communication, trust, and feasibility.
- 03
Choose the next move
Apply the recommendations internally or continue into a polished redesign of the selected experience.
Independent practice led by
Jonathan Martinez
Brooklyn, USAProposals, communication, contracts, and payment are managed through Contra, so the engagement has a clear operational home from the start.
05Tools & thinking
Tools for clearer thinking.
Small systems and field guides for people working with complex information and AI.
One page. One audience. Clear priorities.
Ready to make the next step obvious?
Start a Clarity Review · $3953-day delivery · Managed through Contra
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